project management
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Project initiation is the starting point of any project. In this process, all the activities related to winning a project takes place. Usually, the main activity of this phase is the pre-sale.
During the pre-sale period, the service provider proves the eligibility and ability of completing the project to the client and eventually wins the business. Then, it is the detailed requirements gathering which comes next.
During the requirements gathering activity, all the client requirements are gathered and analysed for implementation. In this activity, negotiations may take place to change certain requirements or remove certain requirements altogether.
Usually, project initiation process ends with requirements sign-off.
Project planning is one of the main project management processes. If the project management team gets this step wrong, there could be heavy negative consequences during the next phases of the project.
Therefore, the project management team will have to pay detailed attention to this process of the project.
In this process, the project plan is derived in order to address the project requirements such as, requirements scope, budget and timelines. Once the project plan is derived, then the project schedule is developed.
Depending on the budget and the schedule, the resources are then allocated to the project. This phase is the most important phase when it comes to project cost and effort.
After all paperwork is done, in this phase, the project management executes the project in order to achieve project objectives.
When it comes to execution, each member of the team carries out their own assignments within the given deadline for each activity. The detailed project schedule will be used for tracking the project progress.
During the project execution, there are many reporting activities to be done. The senior management of the company will require daily or weekly status updates on the project progress.
In addition to that, the client may also want to track the progress of the project. During the project execution, it is a must to track the effort and cost of the project in order to determine whether the project is progressing in the right direction or not.
In addition to reporting, there are multiple deliveries to be made during the project execution. Usually, project deliveries are not onetime deliveries made at the end of the project. Instead, the deliveries are scattered through out the project execution period and delivered upon agreed timelines.
During the project life cycle, the project activities should be thoroughly controlled and validated. The controlling can be mainly done by adhering to the initial protocols such as project plan, quality assurance test plan and communication plan for the project.
Sometimes, there can be instances that are not covered by such protocols. In such cases, the project manager should use adequate and necessary measurements in order to control such situations.
Validation is a supporting activity that runs from first day to the last day of a project. Each and every activity and delivery should have its own validation criteria in order to verify the successful outcome or the successful completion.
When it comes to project deliveries and requirements, a separate team called ‘quality assurance team’ will assist the project team for validation and verification functions.
Once all the project requirements are achieved, it is time to hand over the implemented system and closeout the project. If the project deliveries are in par with the acceptance criteria defined by the client, the project will be duly accepted and paid by the customer.
Once the project closeout takes place, it is time to evaluate the entire project. In this evaluation, the mistakes made by the project team will be identified and will take necessary steps to avoid them in the future projects.
During the project evaluation process, the service provider may notice that they haven’t gained the expected margins for the project and may have exceeded the timelines planned at the beginning.
In such cases, the project is not a 100% success to the service provider. Therefore, such instances should be studied carefully and should take necessary actions to avoid in the future.
Software projects
How we work?
The Systems Development Life Cycle (SDLC) method supports the designing of software that meets the business requirements. A well-segregated methodology should always support the maintenance of the software for the long run.
Step1: Gathering & Analysis of Requirement
Before the team of software technicians can cough up the general idea for any software, it is essential for the team to gather the business requirements in this very first phase. At this point, the prime focus of the stakeholders and project managers is to note the exact things needed from any software under consideration. There are several questions to be asked at this stage, which include:
- Who is supposed to use this software?
- How will the software be used upon completion?
- What type of data should be added to the software?
- What should be the data output by this software?
Once these general questions are answered, a general outline is created for the software developers to focus on. This data is then analyzed to ensure its validity & any possibility for incorporation of the same. Lastly, a document for requirement specification is prepared which serves as a guideline for the next level of the software development process.
Step 2: Design
This is the next phase for the software development process. In this stage, the draft design is prepared for the software from the stage-1 requirement specifications. The system designs help in specifying the hardware as well as system requirements. It also helps with the definition of an overall system in software architecture.
The design specifications for the system serve as the input for the following phase of the software development model. In this particular phase, test strategies are developed by the testers by mentioning things to test and the ways to check it.
Step 3: Coding or Implementation
After receiving the design documents for the software to be created, the work following the design stage is divided equally into various units and modules. This is the stage where actual coding begins. The main focus of the phase is the development of perfect codes by the developers. This particular phase is the longest in the entire protocol.
Step 4: Testing
If you want to know what is software development; you can never skip understanding the testing stage. This particular stage is very crucial for the developers. If anything goes wrong in the testing stage or any error is noted in the codes, it can lead to the repetition of the coding process, and the cycle goes on till the completion of the same. In this stage, all variants of the functional testing such as integration testing, unit testing, system testing, acceptance testing, and non-functional testing are done.
Step 5:Deployment Stage
After all the errors from coding are removed during the testing stage, the next step is termed as the deployment stage. The finalized code is implemented into the software and then deployed or delivered to the customers to be used.
As the product is being given to potential customers, the first thing done to ensure that it works fine on a large scale is to go with beta testing. If there is any possibility for changes or there are possible bugs caught during implementation, it is immediately reported to the team that engineers its errors to work fine in real-time. Once the changes are implemented with all the bugs fixed, the final dispersal or deployment is set in motion.
Step 6: Maintenance
Once the customers start using well-developed software, the actual issues start surfacing with time. This doesn’t mean that the software will get corrupted. However, it might require occasional issues surfacing time and again. This particular process is termed as maintenance for the finalized product or software.
digital marketing
How we work?
Digital Marketing Process can be universally applied to any Business, Product, Brand, or Individual. Do you want to create a successful Digital Marketing Campaign & have complete control over it?
Research
At this stage, you Research about business, target customers, product/service, competition.
Create
At this stage, you create your digital marketing goals, digital marketing strategy, digital marketing plan & primary digital identities (website/blog/ app).
Promote
At this stage, you start promoting your primary digital identities through various digital marketing channels like search engines, display networks, e-commerce portals, social media, emails, messaging & affiliate programs.
Analyze
At this stage, you look the various analytics including the most important analytics i.e Website / Blog / App analytics & compare them with your goals. You also understand where changes must be made in order to bridge the gap between goals & actuals.
Optimize
At this stage, based on analysis & observations, you start making changes (fine-tuning). The changes could be in your primary digital identities or digital marketing channels. Changes are also referred to as content & design of your identities & promotional communication.
GRAPHICS DESIGNINg
HOW DO WE WORK?
The creative design process starts with a creative brief which sets the tone for the entire project. It’s the first and arguably one of the most important steps in the visual design process as it will lead the ideation phase in creating a design which meets the requirements.
A creative brief is a document that’s aimed to help the designer understand the scope of the project and what’s needed from them. You’ll want to include as much relevant information as possible to reduce any confusion, and as a result, back and forth.
Brief includes the following:
- Company details
- Brand guidelines
- Target audience
- If there is one; define the problem the brand is facing
- What the final product should be (I.e. brochure, eBook, etc)
- Timeline expectations and milestones
- Budget
- What you intend viewers to do when they see the final product
- Examples of similar work you like (and don’t)
Depending on the scope of the project, you’ll want to include as much valuable information in your creative brief to minimize the time spent in this step. However, it’s still extremely valuable for designers to go through the researching phase themselves to build a better understanding of the audience they’re designing for (and how to make it work for you).
The research phase of the design process often involves things like:
- Looking at competitor designs
- Look at what the intended audience is engaging with on channels like social media
- Look for trends on free stock sites like Freepik or illustAC
- Taking all of the knowledge they’ve learned and applying it to the project at hand
Before a designer goes full-throttle into a project, have them brainstorm some ideas and present them to you. This will minimize any frustration throughout the creative process. Don’t forget to outline this step in your creative brief!
If the project owner (who created the brief) has really strong ideas on how the final designs should look, it’s best for them to add in any relevant links or inspiration into the brief for optimal clarity.
Once the designer presents 3-5 ideas from their brainstorming and ideation phase, decide on which one you want to move forward with. This will make for a smooth graphic design workflow process that gets you the best results, fast.
When determining your milestones in your creative brief, be sure to check in with designers throughout the design process. The 10/50/99 feedback process ensures that you’re checking in at the most crucial parts of a project, allowing you to give the right feedback at the right time:
- 10% done — A skeleton, outline or wireframe of the final design. At this stage, you can give feedback on the vision and direction that the work is headed in.
- 50% done — The core components are coming together. The direction is no longer at debate so leave that feedback at the door. Instead, focus on whether or not the vision you determined is being visualized in the design.
- 99% done — The nitty-gritty design tweaks. Finally! You can start tweaking things like spacing, colors, you name it.
The design is complete. It’s time to get the final files and put the designs into action.
Designers aren’t mind readers. Feedback is the best piece of communication you can offer to help bring your vision to life. If the design doesn’t reflect your brand, provide that feedback.